Beyond being just a product launch, the campaign involved input from real families affected by diabetes and was celebrated widely online for its representation and inclusivity. As technology and technology-focused industries increase, InVision recognized the need to expand design beyond its current limits. Its documentary and ad campaign — Design Disruptors — featured 15 designers from unique companies.

Social Services Specialist Jobs

We promote it through an always-on, integrated campaign, spanning all of our marketing channels. These two advantages make 360 campaigns ideal candidates for rebranding, introducing a new product, or simply maximizing the reach and impact of your message. Apple started its Instagram account in 2017 with the #shotoniphone campaign. In this campaign (still ongoing), the company has been posting quality photos and videos taken on iPhones. It’s a great way to promote those crucial selling points of its products.

The other types are fantastic for creating a knowledge base or getting people engaged with your product. The ALS Ice Bucket Challenge went viral — as a way to build awareness for ALS. Hundreds of people participated, partly for fun, in the popular trend. These are often eye-catching ads that set out to create an emotional reaction of some kind — humor, frustration, and nostalgia are common — to stick in people’s minds. Depending on the size of your organization, you’ll need a central team or person to manage critical checklist items for the launch.

This is the fourth promo in the We the People campaign, which launched in November. If you’re not sure where to start, I recommend putting yourself in your audience’s shoes. Start with what would be valuable to your audience and go from there. General Mills ran a non-profit campaign called Good Goes Round via its Cheerios brand. This effort lobbied to raise enough money to fund one million meals. This campaign targeted the younger crowd with both just chicken sandwiches and merchandise.

• That can include raising awareness of a new product or capturing customer feedback.
• At the local level, former New York Gov. Andrew Cuomo’s recent mayoral campaign in New York City used AI in a few ads, including one depicting criminals in support of now-Mayor Zohran Mamdani.
• The influencer or ambassador gets a cut of the commission when some buys through that code.

Product Marketer Jobs

McDonald’s message is to help people make ‘delicious feel-good moments easy for everyone’. First designed in 1971, this tagline was one of the first ever that brought self-confidence and women’s strength to the frontline. The heartfelt message has since been translated and used in 40 languages around the world so everyone can feel empowered. Coca-Cola’s Share a Coke campaign replaced its iconic logo with popular names on bottles, encouraging customers to find and share bottles featuring their own or their friends’ names. This ingenious campaign celebrated the monsoon season and showcased the brand’s commitment to blending tradition with modern innovation.

Just Eat teamed up with American singer and songwriter Katy Perry to create a catchy song for their business. This bold campaign indirectly bashes Coca-Cola as being ‘scary’ as the Pepsi can is wearing a Coca-Cola branded cape as a Halloween costume. Pepsi used the advantage of a holiday that’s mainly used for advertising candies or horror films and produced a creative and unforgettable advert. These innovative campaigns showcase how interactivity, personalization, and bold ideas can amplify a brand’s impact. British Airways turned heads with an innovative billboard that used real-time flight tracking to create a personalized experience.

CoComelon’s first ad campaign was inspired by some of the show’s most popular videos, according to Moonbug Entertainment. The company also paid to promote the “Good Goes Round” URL on Google, giving the campaign more visibility. Current customers share in this excitement because of the 10-year anniversary. The campaign is built around a story of resilience and perseverance, focusing on the CEO’s negative experience on the show Shark Tank.

Mattel partnered with Breakthrough T1D to design Barbie’s first doll with Type-1 diabetes. The doll came with realistic medical accessories like an insulin pump and continuous glucose monitor. OpenAI launched ChatGPT’s first big brand push in 2025, and instead of leaning into the obvious “sci-fi future” angle, they did the opposite. The campaign highlighted relatable, everyday moments where AI can play a helpful role—like planning a trip, fixing a tricky recipe, or helping at work.

A marketing campaign combines one or more marketing activities to move a brand closer to its marketing goals. These goals might include promoting a new product, increasing brand awareness, or collecting user-generated content for social proof. Campaigns usually span several channels and formats, including video, email, social media, print, and search engine marketing. Marketing campaigns focus primarily on the brand, whether that’s increasing brand awareness, sentiment, or market share. Advertising campaigns are more specifically focused on driving sales.

Find curated posts and insights for relevant topics all in one place. At StepStone, we believe that our people are our most important asset and crucial to our success. We are an Equal Opportunity Employer that strives to create an environment that empowers our employees and allows them to be heard, regardless of title or tenure. Our organizational community features multiple Employment Resource Groups as well as mentorship programs to enhance the employee experience for all. As leaders in sustainability, we tailor technology-driven solutions to support your objectives. This includes our proprietary environmental measurement tools and CO2 impact technologies—to help you make more informed sustainability decisions.

FILA teamed up with Indian streetwear label “Almost Gods” to create an AI-generated advertisement, pushing the edges of what a fully algorithmic creative output might look like. Beer brand Coors Light turned “Monday blues” into a marketing opportunity around Super Bowl time. WWF Denmark’s striking campaign revealed the environmental price tag of everyday consumerism.

The hashtag #MyDayMyWay became more than just a marketing tool—it became a movement. Participants didn’t just talk about their progress; they opened up about the emotional side of their journeys, from food cravings to body image challenges. The campaign’s success can be seen in its wider impact—higher engagement, more widespread brand visibility, and stronger ties to communities in need. WW’s commitment to a $100,000 donation and its partnerships with health-focused organizations showcased its genuine dedication to making wellness accessible to all. Noom didn’t just see a spike in sign-ups; they saw a 28.6% increase in customer LTV, moving from a modest 70% in previous campaigns to an impressive 90%. In addition, the campaign Huta Digital OÜ peaked at 3,000 sign-ups per month and generated over 5.5 million views across 90 creators’ content.

It sends a three-part email campaign to shoppers who have put products into their cart but left without buying. The great thing about email marketing is it uses an owned marketing channel to communicate with a “qualified” audience – i.e., people who know your brand and gave permission for direct communication. We created a list of SEO statistics by featuring “link worthy” statistics and then asked other site owners to link to our article. Sales promotion campaigns are short-term initiatives used to stimulate demand for a product or service.

Brand campaigns are targeted communications aimed at generating awareness around a brand. They usually involve a handful of media channels, such as press releases, social media, and video to tell the brand story and share the company’s unique values. Patagonia’s Worn Wear initiative is a good example of a successful brand campaign. While video should be part of most other types of marketing campaigns on this list, they also serve as a standout process. Moreover, you can do short-form content or longer videos based on the audience you want to appeal to. Let’s say Nike launched a campaign surrounding the release of a new product.